Product Design

PELOTON: ROW STUDIO

CLASS

Term 4 3D Modeling 2 & Visual Communication 4

INSTRUCTOR

Jeffrey B Jones & KC Cho

DURATION

4 Weeks Project

SOFTWARE

Solidworks & Keyshot

Row Studio, designed based on Peloton's connected fitness concept, is a minimalist rowing machine that delivers a smooth and immersive home workout experience. Its clean form, stable structure, and integrated screen create focus while reducing visual distraction.

Peloton Row Studio hero imagePeloton Row Studio brandingInspiration board with gym environments and fitness equipment references1st round ideation form study sketches and photo collage explorationPhoto collage layover and 2nd round ideation refinement from collage3rd round ideation foreleg and side view sketches with final direction renderRowing machine full side viewRowing machine with screen interfaceFluid. Sculptural. Immersive.Material calloutsTop view with component labelsSeat detail viewInternal frame structurePeloton branding diagonal viewRowing machine in gym environmentPerson using rowing machineCMF colorway variantsWine colorway detailSilver colorway two machinesSilver colorway detailJust Row It hero