Product Design

YOHJI YAMAMOTO Y-3 SIGNATURE PHONE

CLASS

Term 4 3D Modeling 2

INSTRUCTOR

Jeffrey B Jones

DURATION

4 Weeks Project

SOFTWARE

Solidworks & Keyshot

Founded in 2002 by Yohji Yamamoto and Adidas, Y-3 merges avant-garde fashion with progressive sportswear. This project translates Y-3's experimental, minimalist design language into a smartphone, embedding its fusion of athletic function and futuristic form into the product itself—positioning the device as wearable technology, not just hardware.

Yohji Yamamoto Y-3 Signature Phone - hero viewY-3 brand lifestyle photographyPhone front and back viewPhone screen detail - A Rebellious and Inspirational DesignPhone side profile - Manufactured in JapanThree color variants floatingColor alternatives - Copper Rose and Anodized SapphireFashion lifestyle shot with phoneDark lifestyle shot with Y-3 fabricPhone back detail with Y-3 branding